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Hossein Rad, Mehran Kordi, Gauthier Gardet,  &  I created a live music production and booking agency
for world music artists and producers. Our aim is to change the image of this category of music which
is often, not known or misunderstood.

Based in Paris, we work on traditional musqic projects from Central Asia,
Near Eastern countries & Iran.

What we do

Create, Develop, Dristibute

Looking for original music projects, we provide them with professional support to facilitate their development process and offer them distribution opportunities in other countries.

We believe that musical traditions can change and be preserved at the same time.

That is what keeps traditions alive.

How we do it ?

Discover, Meet, Create, Evolve

Our most important criteria to select projects are originality, smartness and honesty in the way they interpret the traditions. 
Projects are selected by a supervisory committee of specialised musicians and ethnomusicologists. After the selection, our technical and communication team will travel to the country to fully document the music projects. A local agent then would be appointed to sustain our relationship with the band.

We see an integral part of our distribution work to be tour booking and producing projects in music festivals or other kind of event. We seek to be in permanent relation with the bands, follow creative process of their work and take part in their professional evolution.

Brand identity

The identity round, foggy & bright and the colors represent the planet as a musical note who expends and mix simultaneously : the blackhole is the way to dive into the world music.

Typography

Ubuntu, Averia, Dosis

Ubuntu Light / Regular / Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Averia

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colors

The identity is essentially formed of gradients of 4 colors which translate the mixture of traditions  to create the black hole that leads to HoranSounds.

The logo translate the fusion between the different cultures, rhythms, and harmony present in the world and in the music. 

UI Pictograms

Float, Vibrate

Wireframes

Team Work with Gauthier Gardet

  • Artistic direction
  • Brand design
  • Product design
  • Graphic design
  • Web design
  • Illustration
  • Typography
  • Motion design

© 2018 – Laetitia Bournazac